Built for search engines — and AI answer engines.

AEO is the practice of structuring content — direct-answer paragraphs, FAQ and HowTo schema, clean entity data — so AI answer engines like ChatGPT, Claude, and Perplexity can accurately find, understand, and cite your brand when someone asks a relevant question. It runs alongside traditional SEO rather than replacing it.

Traditional SEO optimizes for ranking in a list of blue links. AEO optimizes for being the direct answer or citation inside an AI-generated response — which depends more on structured data, clear definitions, and machine-readable content (like schema markup and llms.txt) than on backlinks alone.

Technical SEO is the foundation — crawlability, indexing, site speed, structured data, and Core Web Vitals — that determines whether search engines can properly access and understand your site. On-page SEO is the content and structure layer built on top: titles, headings, internal linking, and content aligned to search intent. You need both; technical issues cap how much on-page work can achieve.

Yes. Ecommerce sites have SEO challenges that content sites don't — faceted navigation, duplicate product content, category page structure, and Shopify or platform-specific constraints — and we structure the technical and content work around those specifics.

Technical fixes can show measurable crawl and indexing improvements within weeks, and AI answer engines can start citing well-structured content on a similar timeline. Ranking and traffic growth from content and authority-building work typically compounds over several months — both are durable assets, not a campaign with a fixed end date.